Our implementation of Social Media was very successful – ever since many ask, “what has been the major factor?”. Of course it was a team effort and many people had an important part in this massive change. As “the” leverage effect the “GUIDE concept” was clearly identified. Here I put the most important slides together, showing the lessons and consolidated information about this implementation:
Direct Link: (seems like some mobile devices are not supporting the embeded player) http://www.slideshare.net/haraldschirmer/social-business-continental-lessons-learned
What are your learnings or suggestions for others?